Explainer videos are those amazing short, engaging videos that are an effective way to communicate and show products or services with your target audience. However, creating an effective explainer video requires careful planning and execution with the assistance of reliable animation service.
In this blog post today, we are going to. understand the dos and don’ts of explainer video production to help you create interesting and successful videos. So let’s not wait any longer and dive right into it!
The Dos
1. Do Keep It Short and Sweet: One of the key characteristics of a successful explainer video is brevity. Aim for a video length of around 1-2 minutes to keep viewers engaged and prevent them from losing interest.
2. Do Focus on Your Audience’s Needs: Tailor your message to address the pain points, needs, and interests of your target audience. Make sure your video provides valuable information or solves a problem for them.
3. Do Tell a Story: Effective explainer videos tell a story that resonates with viewers emotionally. Use storytelling techniques to create a narrative arc that captures attention, maintains interest, and delivers your message effectively.
4. Do Use Clear and Concise Language: Avoid jargon, technical terms, or complex language that may confuse or alienate your audience. Use simple, straightforward language that is easy to understand and accessible to all viewers.
5. Do Highlight Benefits and Features: Clearly communicate the benefits and features of your product or service and explain how it solves a problem or meets a need for your audience. Use visuals and examples to illustrate key points effectively.
6. Do Include a Strong Call to Action (CTA): Encourage viewers to take the next step by including a clear and compelling call to action at the end of your video. Whether it’s signing up for a free trial, making a purchase, or subscribing to your newsletter, make it easy for viewers to take action.
7. Do Optimize for Mobile: With an increasing number of people consuming content on mobile devices, it’s essential to optimize your explainer videos for mobile viewing. Ensure that your videos are formatted correctly and load quickly on all devices.
8. Do Test and Iterate: Once your video is live, monitor its performance and gather feedback from viewers. Use this data to identify areas for improvement and refine your video content and strategy over time.
The Don’ts
1. Don’t Overcomplicate Things: Avoid overwhelming viewers with too much information or trying to cover too many topics in a single video. Keep your message simple, focused, and easy to digest.
2. Don’t Neglect Quality: While you don’t need a Hollywood-level production budget, it’s essential to prioritize quality in your explainer videos. Invest in professional audio, visuals, and editing to ensure that your video reflects positively on your brand.
3. Don’t Skimp on Planning: Proper planning is crucial for the success of your explainer video. Take the time to develop a clear script, storyboard, and production plan before you start filming or animating.
4. Don’t Forget About Branding: Your explainer video is an opportunity to showcase your brand personality and values. Ensure that your video aligns with your brand identity in terms of tone, style, and messaging.
5. Don’t Ignore Distribution Channels: Creating a great explainer video is only half the battle. Make sure you have a solid distribution strategy in place to ensure that your video reaches your target audience effectively.
6. Don’t Be Too Salesy: While the ultimate goal of your explainer video may be to drive sales or conversions, avoid coming across as too pushy or sales-focused. Focus on providing value to your audience first and foremost.
7. Don’t Neglect SEO: Optimize your explainer video for search engines by including relevant keywords in your title, description, and tags. This will help improve visibility and drive organic traffic to your video.
8. Don’t Forget to Measure Results: Track key metrics such as views, engagement, and conversion rates to evaluate the effectiveness of your explainer video. Use this data to make informed decisions and refine your video strategy over time.
Bonus Tips for Creating Effective Explainer Videos
In addition to the dos and don’ts outlined earlier, here are some bonus tips to consider when creating your explainer videos:
1. Inject Personality: Infuse your explainer videos with your brand’s personality to make them more memorable and engaging. Whether it’s through humor, storytelling, or a unique visual style, letting your brand shine through can help you connect with your audience on a deeper level.
2. Use High-Quality Visuals: Invest in high-quality visuals, animations, and graphics to enhance the overall look and feel of your explainer videos. Crisp, professional visuals not only grab attention but also lend credibility to your message and brand.
3. Add Captions or Subtitles: Consider adding captions or subtitles to your explainer videos to make them more accessible to viewers who may be watching without sound or who speak a different language. This can help improve engagement and ensure that your message reaches a wider audience.
4. Include Social Proof: Incorporate customer testimonials, reviews, or case studies into your explainer videos to add credibility and build trust with your audience. Hearing from satisfied customers can help convince prospects of the value of your product or service.
By implementing these bonus tips alongside the dos and don’ts of explainer video production, you can create truly impactful videos that effectively communicate your message and drive results for your business.
Conclusion
No doubt, by carefully following these dos and don’ts of explainer video production, you can create brilliant and effective videos for your audience.